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Stage 1

Dive into research to uncover insights from your industry, competitors, and stakeholders.

An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.
An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.

Stage 2 

Engage in a half-day workshop to discuss and debate emerging themes.


An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,

Stage 3

Develop your messages and narrative into a cohesive framework.

An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a hand holding a smartphone with a blank screen. The hand is in black and white with a halftone dot pattern, and there are pink hearts floating around it.
An illustration of a hand holding a smartphone with a blank screen. The hand is in black and white with a halftone dot pattern, and there are pink hearts floating around it.

Good Messaging Starts with Due Process:  


Training will embark on a process that involves the key stakeholders in your business – and in some cases – industry: 

Messages Matter:


Developing strong and credible clear messages underpin every successful business. Deveoping a key message framework and narrative will:  


  • give your managers, sales and leadership teams the ability to communicate consistently about the company, products and services with target audiences. This is imperative for brand and reputation development; 

  • provide consistency across all marketing and communication platforms, improving the effectiveness of your campaigns;  

  • significantly improve how others view and understand your product and service offerings.  

  • help customers make quicker purchasing decisions. 

Solutions to set you up for success 

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Stage 1

Dive into research to uncover insights from your industry, competitors, and stakeholders.

campaign planning hover (1).png

Stage 2 

Engage in a half-day workshop to discuss and debate emerging themes.


campaign planning hover (1).png

Stage 3

Develop your messages and narrative into a cohesive framework.

campaign planning hover (1).png
campaign planning hover (1).png
campaign planning hover (1).png

Good Messaging Starts with Due Process:  


Training will embark on a process that involves the key stakeholders in your business – and in some cases – industry: 

Key Message Development

Impactful organisational communication depends entirely on a compelling narrative with simple, strong messages. Messaging is business critical – this is the absolute pillar of all effective communication for leaders and leadership teams.

Developing key messages is a collaborative task. It involves consultation of business stakeholders, independent research and literature review.

Through these contributions and exceptional strategic thinking and copywriting, Chasing Albert will develop a compelling story of your past, present and future. All with supporting documentation and training to ensure your entire leadership team, can tell the same story, the same way.

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Nail your Narrative

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MEET THE TRAINER

Marie El Daghl

Marie has dedicated her career to helping individuals and brands communicate effectively. She originally studied journalism, but her career was cut short after she left her internship with Channel 7’s now discontinued Today Tonight in dramatic fashion! Want the dirt on that? Listen here.

 

She quickly moved into public relations, a field she excelled in working with small, medium and blue-chip brands across many industries. Her work involved developing communication strategies and overseeing their execution. This included preparing and training business leaders to ensure they can compellingly tell their stories in friendly and hostile environments.

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Her training, coaching and facilitation experience is diverse, and she has worked with a myriad of clients such as the French Ambassador to Australia, Mastercard, Nespresso, Sumo Salad, Paramatta Eels board, iNova pharmaceuticals, Sydney Kings and many more.

 

Marie holds a Master of Arts majoring in Organisational Communication, Diploma in Digital Marketing, Certificate of Training and Assessment and a participation certificate for a course on stand-up comedy. She has a deep passion for the field of communication and a fun training style. Most of all, she takes great pride and pleasure in watching people flourish personally and professionally when they finally find their voice and use it well.

Stage 1

Dive into research to uncover insights from your industry, competitors, and stakeholders.

An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.
An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.

Stage 2 

Engage in a half-day workshop to discuss and debate emerging themes.


An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,

Stage 3

Develop your messages and narrative into a cohesive framework.

An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern

Good Messaging Starts with Due Process:  


Training will embark on a process that involves the key stakeholders in your business – and in some cases – industry: 

A black-and-white photo of a person wearing glasses, shouting or speaking, with vibrant, layered yellow and orange abstract s

THE PROOF

Meet our raving fans

"Marie looks at communication on an individual and organisation level – before getting to the specifics of communicating with media. Her training is thorough, well put together, highly engaging, and effective.

I highly recommend her to anyone with leadership aspirations and any organisation that takes its brand and reputation seriously."

Tamara Jawad

PR & Public Affairs Manager  |  Parramatta Eels Club

”Marie did exactly what she said she would. She listened. She took my thoughts and aspirations for the business out of my mind and perfectly articulated them in the most beautifully simple and inspiring way. Our Vision, Mission and Values are set and perfectly capture what it is that we are trying to achieve. And most importantly, are crystal clear and exciting for all staff current and future to embrace and proudly work towards.”

Abraham Hatoum

CEO | Looksmart Alterations.

"Marie is a great trainer, very knowledgeable and precise.
She gives the right piece of advice to each participant.
She creates a great environment to learn and progress.
Highly recommend the training!"

Participant

Jurlique

“Marie’s outstanding communication experience and expertise not only makes her a great trainer – but great at spotting what is hindering the communication of key messages.

Her training not only prepare me for a new media facing role, but also helped identify the gaps that the organisation needed to fill to make the narrative compelling and believable – regardless of who was sharing it. I highly recommend her to anyone interested in a serious and thorough lesson in communication.” ​

Sarah Pike

Former VP Marketing & Communication | Mastercard

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