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6 Months Tenure


Participants should have a deep understanding of their organisation, organisaitonal history, products, services, and industry. This vital knowledge means participants can get the full benefit of mock interviews.

An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.
An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.

Current Messaging 


Established messaging and communication literature such as Q&As are essential for guiding interview content. It will assist spokespeople in identifying potential pitfalls and prepare for challenging or hostile questioning. If these elements are not yet in place, our messaging workshop can help to quickly establish them, especially if your media training needs are urgent.

An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a hand holding a smartphone with a blank screen. The hand is in black and white with a halftone dot pattern, and there are pink hearts floating around it.
An illustration of a hand holding a smartphone with a blank screen. The hand is in black and white with a halftone dot pattern, and there are pink hearts floating around it.

The  ideal candidate  for media training:

Effective media training relies on a spokesperson's ability to communicate skilfully. It’s not just about personality or style; it’s about knowledge, planning and practice.  


The ideal participant for media training should have: 

Unique, effective training: 


  • Strong foundations in effective interpersonal communication that is applicable to any communication scenario. Journalists are of course, first and foremost, human. 

  • In-depth content focused on how to perform in an interview 

  • Interactive content for review and analysis 

  • Expert trainer with decades of communication and media training experience, and a unique, fun and engaging style. 

Solutions to set you up for success 

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6 Months Tenure


Participants should have a deep understanding of their organisation, organisaitonal history, products, services, and industry. This vital knowledge means participants can get the full benefit of mock interviews.

campaign planning hover (1).png

Current Messaging 


Established messaging and communication literature such as Q&As are essential for guiding interview content. It will assist spokespeople in identifying potential pitfalls and prepare for challenging or hostile questioning. If these elements are not yet in place, our messaging workshop can help to quickly establish them, especially if your media training needs are urgent.

campaign planning hover (1).png
campaign planning hover (1).png
campaign planning hover (1).png
campaign planning hover (1).png

The  ideal candidate  for media training:

Effective media training relies on a spokesperson's ability to communicate skilfully. It’s not just about personality or style; it’s about knowledge, planning and practice.  


The ideal participant for media training should have: 

Course Delivery Options 


It’s advisable to have multiple individuals media trained within an organisation. For first-time media training, consider arranging group sessions for senior team members. Chasing Albert can also help identify the right candidates for the program. 

Course Delivery Options 


It’s advisable to have multiple individuals media trained within an organisation. For first-time media training, consider arranging group sessions for senior team members. Chasing Albert can also help identify the right candidates for the program. 

ONE DAY FOR UP TO THREE PEOPLE 

Any communication topic (or a mix of them) delivered to a group of your selected team members. Training is based on a specific brief and is tailored to suit your organisational needs. 

1 DAY OR 2 HALF DAY SESSIONS 

Personal, bespoke training and coaching to support business leaders wanting private, focused, extended communication coaching and support delivered over an agreed period of time. 

Media Training

Make every interview count with expert media training.

Whether you're managing a crisis, aiming to boost product sales, or building your company's credibility, media skills training is essential. Skilled media spokespeople are crucial for achieving your media goals.

Do not mistake personality and charisma as the requisites for a spokesperson. Successfully dealing with the media depends on many variables including the ability to read people before you respond to them.

That means, the best media spokespeople, must first be effective communicators with the ability to listen, empathise, frame, be assertive, provide concise explanations and more.

Chasing Albert’s bespoke media training program builds effective communicators first to ensure your media spokespeople are second to none.

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Master Media Interviews

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MEET THE TRAINER

Marie El Daghl

Marie has dedicated her career to helping individuals and brands communicate effectively. She originally studied journalism, but her career was cut short after she left her internship with Channel 7’s now discontinued Today Tonight in dramatic fashion! Want the dirt on that? Listen here.

 

She quickly moved into public relations, a field she excelled in working with small, medium and blue-chip brands across many industries. Her work involved developing communication strategies and overseeing their execution. This included preparing and training business leaders to ensure they can compellingly tell their stories in friendly and hostile environments.

​

Her training, coaching and facilitation experience is diverse, and she has worked with a myriad of clients such as the French Ambassador to Australia, Mastercard, Nespresso, Sumo Salad, Paramatta Eels board, iNova pharmaceuticals, Sydney Kings and many more.

 

Marie holds a Master of Arts majoring in Organisational Communication, Diploma in Digital Marketing, Certificate of Training and Assessment and a participation certificate for a course on stand-up comedy. She has a deep passion for the field of communication and a fun training style. Most of all, she takes great pride and pleasure in watching people flourish personally and professionally when they finally find their voice and use it well.

Media Training Outcomes


  • Improved interpersonal communication skills  

  • Stress tested organisational messaging and gap identification  

  • Ability to plan and prepare for different media interviews (including television, radio, print & online media) 

  • Ability to effectively undertake a media interview in a range of media situations  

  • Deep understanding of your media landscape and how it works  

  • Effective delivery of key messages  

  • Hostile media management skills  

  • Understanding of how to establish and nurture relationships with journalists  

  • A process to handle nervousness and anxiety  

6 Months Tenure


Participants should have a deep understanding of their organisation, organisaitonal history, products, services, and industry. This vital knowledge means participants can get the full benefit of mock interviews.

An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.
An illustration of a retro-style rocket with a halftone dot pattern in black and white. The rocket is detailed with various circles and lines, and it is outlined in white.

Current Messaging 


Established messaging and communication literature such as Q&As are essential for guiding interview content. It will assist spokespeople in identifying potential pitfalls and prepare for challenging or hostile questioning. If these elements are not yet in place, our messaging workshop can help to quickly establish them, especially if your media training needs are urgent.

An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern, An illustration of a hand holding a pen and drawing, with the pen in focus and a faint outline of the drawing in the background. The hand is depicted in black and white with a halftone dot pattern,
An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern
An illustration of a vintage microphone with sound waves emanating from it. The microphone is in black and white with a halftone dot pattern

The  ideal candidate  for media training:

Effective media training relies on a spokesperson's ability to communicate skilfully. It’s not just about personality or style; it’s about knowledge, planning and practice.  


The ideal participant for media training should have: 

Media Training Outcomes


  • Improved interpersonal communication skills  

  • Stress tested organisational messaging and gap identification  

  • Ability to plan and prepare for different media interviews (including television, radio, print & online media) 

  • Ability to effectively undertake a media interview in a range of media situations  

  • Deep understanding of your media landscape and how it works  

  • Effective delivery of key messages  

  • Hostile media management skills  

  • Understanding of how to establish and nurture relationships with journalists  

  • A process to handle nervousness and anxiety  

A black-and-white photo of a person wearing glasses, shouting or speaking, with vibrant, layered yellow and orange abstract s

THE PROOF

Meet our raving fans

"Marie looks at communication on an individual and organisation level – before getting to the specifics of communicating with media. Her training is thorough, well put together, highly engaging, and effective.

I highly recommend her to anyone with leadership aspirations and any organisation that takes its brand and reputation seriously."

Tamara Jawad

PR & Public Affairs Manager  |  Parramatta Eels Club

”Marie did exactly what she said she would. She listened. She took my thoughts and aspirations for the business out of my mind and perfectly articulated them in the most beautifully simple and inspiring way. Our Vision, Mission and Values are set and perfectly capture what it is that we are trying to achieve. And most importantly, are crystal clear and exciting for all staff current and future to embrace and proudly work towards.”

Abraham Hatoum

CEO | Looksmart Alterations.

"Marie is a great trainer, very knowledgeable and precise.
She gives the right piece of advice to each participant.
She creates a great environment to learn and progress.
Highly recommend the training!"

Participant

Jurlique

“Marie’s outstanding communication experience and expertise not only makes her a great trainer – but great at spotting what is hindering the communication of key messages.

Her training not only prepare me for a new media facing role, but also helped identify the gaps that the organisation needed to fill to make the narrative compelling and believable – regardless of who was sharing it. I highly recommend her to anyone interested in a serious and thorough lesson in communication.” ​

Sarah Pike

Former VP Marketing & Communication | Mastercard

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